How Testnetic Turned the Revenue Corner

Background

Testnetic is a Software as a Service (SaaS) business that offers a Test Case Management solution to those developing software. It is used by product managers, developers and testers to effectively manage the testing process. Testnetic improves the quality and speed of software development whilst reducing costs.

As a bootstrapped business, Testnetic did not have a marketing budget or the knowledge and resources required to promote their own brand. With no affiliate resources of their own and no marketing capital, Testnetic needed a solution for sourcing affiliates; one that would grow their sales with costs based solely on success.

Solution

Testnetic selected Partnify, for a multitude of reasons. These included:

  • Economic. The appeal of a success only  plan, with no monthly fees. (They subsequently subscribed to a plan)
  • Testnetic Marketplace. Testnetic freely acquired partners (affiliates) from the Partnify Marketplace. Testnetic offered a generous commission to maximise the number of partners.
  • Flexibility. Partnify offered drop-in Partner Programs, Partnify-hosted affiliate program pages, and Partnify’s Partner Marketplace match-making.
  • Rich Analytics and Awareness. Enabled Testnetic to monitor the activity of acquiring new partners and real-time analytics on their  performance.
  • Ease of Integration & Payment Process. Integration took less than thirty minutes. Partnify eliminated time-consuming payment  administration for Testnetic.

“With virtually zero marketing budget our options were limited and as a startup we had too few customers to leverage an affiliate program from. Partnify fixed that will their marketplace. We’re underway!”

Robert FlemingDirector of Testnetic

Insights

Testnetic’s insights and results have led to the following advice on successfully using Partnify:

  1. Create a generous offer. Testnetic decided to offer a commission of 50% of revenue for the duration of the subscription or up to three years.
  2. Use Partnify’s Partner Sign up Widget. Partnify provides a drop-in widget and affiliate page. Testnetic was able to use this to offer their own affiliate program immediately.
  3. Upgrade your plan. Once you start getting sales, upgrading the plan reduces the service fee by up to half.

Outcomes

  1. Within six weeks this represented 38% of Partnify’s revenue
  2. Increased the user base by 38%
  3. 16% of existing users become Partners
  4. Additional 14% of income from existing user referrals.
  5. Created enough income to enable the commencement of a modest online campaign.

In summary and hindsight Partnify proved a cornerstone of a migration an idea to a business.