Looking back on 2025

January 23, 2026

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min read

2025: A year of growth and preparation

2025 was a year for Partnify defined by important decisions, continued development, and strong collaboration.

AI and product development as a growth driver

We kicked off the year with a clear strategic move: integrating our own AI assistant, PAI. PAI supports teams on a daily basis by streamlining projects with real-time insights, updates, and tasks.

Our platform has grown to over 3,000 active companies, proving that the demand for efficient and transparent B2B collaboration is greater than ever.

We closed the year with a successful €1.8 million seed investment round, laying the foundation for further growth and international expansion. This growth did not go unnoticed: in 2025, we were featured in Quote magazine. A great recognition of our work and ambition.

Preparing for international expansion

The first steps beyond the Netherlands have also been taken, including a visit by Jens and Ron to Inovexus in Paris.

Internally, we continued to professionalize with a new office and a platform that has been further developed across all areas:

a redesigned project environment without forced workflows
Drive integration for file management
a streamlined invite flow for leads
a new pricing structure with transparent tiers
daily updates and tasks via the dashboard

Our focus at Partnify has also expanded. While we initially focused mainly on marketing freelancers, we now also serve marketing agencies, software agencies, and consultancy firms.

We established more than 10 strategic partnerships and increased our visibility at events, such as the YES Digital Gala Dinner in Groningen.

In short, 2025 was all about building strong foundations. We are ready for the next phase, with a focus on international growth, continued technological innovation, and strengthening our community.

Thank you to everyone who contributed to this journey. On to a strong 2026!

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